Web Development Trends: Powering a Sustainable Digital Future

Web Development Trends: Powering a Sustainable Digital Future

Every action we take online, from browsing a webpage to streaming a video, consumes energy. Yet, how often do we consider the real-world implications of our digital interactions?

In this article, we’ll explain the connection between EMS and web development trends, explore how energy-conscious web design takes root, the critical role of performance optimisation for energy efficiency, the emerging preference for energy-efficient coding, and much more. 

How Energy Management Systems influence Web Development Trends?

Energy Management Systems (EMS) are sophisticated tools designed to monitor and manage energy use in various environments and the development industry is no exception. 

These systems influence the tools and strategies developers employ, leading to the creation of websites that function efficiently and contribute to sustainability. In essence, the way we design, build, and use websites is now intertwined with energy management principles.

What are Energy Management Systems (EMS)?

In a nutshell, Energy Management Systems (EMS) are computer-based systems used to monitor, control and optimise the performance of energy-consuming devices and systems in a facility or across several locations. Their primary goal is to reduce energy consumption, lower costs and improve energy efficiency without compromising comfort or productivity

Here’s a basic breakdown of EMS functions:

  • Monitoring: EMS continually monitor energy usage using sensors and metres placed on different equipment and parts of a facility.
  • Data analysis: They gather and analyse this data to understand consumption patterns, identify inefficiencies and spot potential areas of improvement.
  • Control: Through automation or manual controls, EMS can adjust energy-consuming systems like lighting, HVAC (heating, ventilation and air conditioning) and other equipment to operate more efficiently.
  • Reporting: EMS provide detailed reports on energy consumption, which helps facility managers make informed decisions about where and how to save energy.
  • Alerts: They can send notifications about unusual energy usage, system malfunctions or maintenance needs.
  • Integration: Many EMS can be integrated with other building or industrial management systems, allowing for comprehensive oversight and optimisation.

Simply put, EMS are tools that help businesses and facilities manage their energy consumption more effectively, leading to reduced costs and a smaller carbon footprint.

The Connections between EMS and Web Development Trends

Energy Management Systems and web development trends can be interconnected in several ways, primarily driven by the growing importance of web-based interfaces and data analytics in managing and optimising energy consumption. Here are some connections between EMS and web development trends:

Web-Based Interfaces

Modern EMS solutions often use web-based interfaces to provide real-time monitoring and control of energy systems. Web development trends influence the design and functionality of these interfaces. For instance, responsive web design ensures that EMS dashboards are accessible and functional on various devices, from desktops to mobile phones.

Data Visualisation

Web development trends play a significant role in enhancing data visualisation within EMS platforms. Interactive charts, graphs, and dashboards are essential for presenting energy consumption data to users. As web development technologies advance, EMS systems can offer more sophisticated and user-friendly data visualisation tools.

Cloud Integration

Many EMS solutions leverage cloud-based storage and computing resources. Web development trends related to cloud technologies, such as serverless computing and containerisation, can impact the scalability, reliability, and performance of EMS applications.

IoT Integration

The Internet of Things (IoT) is increasingly used in EMS to collect data from sensors and devices. Web development trends like WebSockets and APIs (Application Programming Interfaces) are crucial for enabling real-time data exchange between IoT devices and EMS platforms.


Cybersecurity is a paramount concern for EMS, given the sensitive nature of energy management data. Web development trends related to security, such as HTTPS, two-factor authentication, and security headers, are vital for safeguarding EMS systems against threats.

Mobile Access

With the proliferation of mobile devices, web development trends include creating mobile-friendly and responsive EMS interfaces. This ensures that users can access and control energy management systems on the go.

The importance of Energy Efficiency

Energy efficiency isn’t just a buzzword; it’s a fundamental approach to using our resources wisely – getting the most out of them without wasting them.

On a global scale, energy efficiency has significant implications. With the ever-increasing demand for energy due to our modern lifestyles and industrial growth, our planet’s resources are under strain. 

By being energy efficient, we reduce the pressure on these resources, ensuring they last longer and benefit more people. This not only helps in preserving what we have for future generations but also in reducing the costs associated with energy production.

Beyond economics and conservation, there’s an even bigger picture – the environment. Energy production, especially from non-renewable sources, often leads to the emission of greenhouse gases. These emissions contribute to global warming and its associated climate changes. Optimised energy usage can directly combat environmental challenges, preserving the planet’s health and ensuring a safer future for all.

The Direct Connection: Web Development & Energy Consumption

Every time a user accesses a website, multiple processes are initiated on both the user’s device and remote servers. These processes are responsible for retrieving the requested data, displaying the website and ensuring all functionalities work correctly. Each of these processes requires energy.

Servers, which host the websites, consume electricity continuously, especially in data centres, which house many servers in one location. The design and efficiency of a website can impact how hard these servers work. A poorly optimised website might require more server resources, leading to higher energy consumption.

Similarly, the user’s device, whether a computer, tablet, or phone, also consumes energy when accessing and displaying websites. The more efficiently a site is coded, the less strain it puts on the user’s device, reducing energy usage.

Therefore, web development determines the overall energy consumption associated with online activities. To discover more about sustainable web development, visit the website.

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Web Development Trends inspired by EMS

As the global focus changes toward sustainability and effective resource management, web developers embrace new EMS-inspired strategies and trends. These trends are more than just technical adjustments; they reflect a more profound transformation in the way we perceive and design websites. From aesthetic choices to backend optimisations, the influence of energy consciousness is reshaping web development.

Performance Optimisation

In the context of web development, performance optimisation refers to enhancing a website’s efficiency and speed. A well-optimised site offers a better user experience and reduces the computational power required to serve content to users. This translates to fewer server requests, reduced data transfers and less energy consumption.

The foundation of performance optimisation lies in minimising the resources a website uses. This can involve compressing images so they load faster, utilising caching to save and quickly deliver frequently used data and reducing the number of scripts or eliminating unnecessary ones. When these elements are streamlined, servers spend less time processing requests and transmitting data, leading to quicker response times and less energy use.

Another important optimisation aspect is responsive design – ensuring websites adjust seamlessly across different devices and screen sizes. By optimising for mobile and desktop viewing, developers ensure that devices don’t work harder than necessary to display content correctly. 

In short, performance optimisation is where better user experience, efficient server use, and saving energy come together, highlighting its importance in sustainable web development.

Dark mode Design

Dark mode, often called night mode, is a user interface (UI) option that displays content with light text on a dark background. This design is popular because of its visual appeal and reduced strain on users’ eyes, especially in low-light conditions, but also for its energy-saving potential, particularly on OLED and AMOLED screens.

On OLED and AMOLED displays, each pixel generates its own light. When a pixel displays black or darker colours, it uses significantly less energy than white or brighter colours. Thus, a dark mode design can lead to tangible energy savings, especially when users spend extended periods on a website or application. The cumulative energy savings across millions of devices can be substantial for devices with large user bases.

Green Hosting Solutions

The concept of web hosting typically brings to mind servers, data storage, and uptime. However, beneath these technical aspects lies a significant energy consumption. Data centres, which house these servers, run 24/7 and require power to operate the servers and extensive cooling systems to prevent overheating. 

Green hosting providers make deliberate efforts to minimise their environmental impact. They often power their data centres with renewable energy sources like solar or wind or purchase renewable energy credits to offset their carbon emissions. Additionally, many green hosts use energy-efficient hardware, optimise server configurations for reduced energy consumption and employ advanced cooling techniques that minimise electricity use.

Energy Efficient Code

While it might seem that all code is created equal, the reality is far from it. Energy-efficient codes accomplish their tasks using the least amount of computational resources possible. As a well-oiled machine runs more smoothly, well-written code can make a website or application run more efficiently, ultimately reducing energy consumption.

The principles of energy-efficient coding revolve around optimisation and cleanliness. This means removing any redundant or unnecessary code, optimising algorithms for performance, and ensuring that tasks are accomplished as simply as possible.

For instance, looping structures in code should be minimised or optimised to prevent unnecessary repetitions and data retrieval operations should be streamlined to reduce server strain. The broader implication of energy-efficient code is not just about individual websites or applications but the infrastructure they run on. Servers hosting energy-efficient code face reduced workloads, translating to less energy required for processing.

Reduced Animations

Animations enhance user experience, making websites more engaging and interactive. However, while visually appealing, they also demand additional computational power. Each animated element requires processing from servers and the user’s device, whether a simple hover effect or a complex transition. This increased processing can lead to higher energy consumption, especially if animations are extensive or not well-optimised.

Reducing or optimising animations balances aesthetic appeal with energy efficiency. For instance, developers might group animations or use more static visuals instead of multiple animated elements that all trigger independently. 

Animations can be streamlined using efficient coding techniques to ensure they don’t drain more energy than necessary. This is particularly important for mobile devices, which might have limited battery capacity and can be quickly drained by heavy graphical tasks.

Reduced animations conserve energy, but they have another important function –  they ensure that digital platforms are more accessible to those with sensory sensitivities and present content clearly without unnecessary distractions.

Scheduled Activities and Off-Peak Processing

The Internet never sleeps, but there are certainly times when it’s more active than others. Peak times, when user activity is at its highest, significantly strain servers, leading to increased energy consumption. Conversely, off-peak hours are a window where server demands are considerably lower. Leveraging this disparity, many web services and applications shift certain tasks to off-peak hours, optimising energy usage and system performance.

Scheduled activities refer to tasks that aren’t time-sensitive and can be programmed to run during periods of lower demand. For instance, backup operations, database maintenance or batch processing tasks might be scheduled to run late at night when user activity is minimal. By doing so, servers can perform these tasks more efficiently without the added pressure of managing real-time user requests, leading to reduced energy consumption.

Furthermore, utility rates for electricity often vary, with off-peak hours being less expensive than peak times. By scheduling energy-intensive tasks during these cheaper periods, companies can save on operational costs and help balance the load on the electrical grid.

Raising Awareness and Educating Users

Users can make impactful choices, but this requires awareness and education about the energy implications of their online behaviour. Websites and applications are now taking proactive measures to inform users about best practices for energy conservation. 

For example, some platforms offer tips on optimising settings for energy efficiency or provide insights into the energy cost of specific actions. By making this information accessible, users can make informed decisions, whether reducing video streaming quality, adjusting display settings or even the frequency of certain online activities.


As digital assets continue to proliferate and our online presence becomes even more pervasive, there is a growing realisation of the substantial energy footprint associated with our digital activities. This heightened awareness is driving a pivotal transformation in the realms of both web development and energy management. The convergence of these two domains is now more pronounced than ever before.

Web developers, once primarily concerned with aesthetics and functionality, are increasingly aware of the impact of their work on the environment. They are moving towards energy-efficient design principles, striving to create websites and applications that not only deliver an exceptional user experience, but also do so while consuming as little energy as possible. This evolution extends from the choice of colours and animations to the subtleties of coding and server architecture.

At the same time, energy experts and sustainability advocates are turning their attention to the digital infrastructure, which they see as a critical frontier in the quest for sustainable development. They recognise that the exponential growth in digital consumption is putting considerable pressure on our energy resources and contributing to carbon emissions. To mitigate these effects, they are exploring innovative solutions to make the digital infrastructure more environmentally friendly.

This unprecedented collaboration between web development and energy management goes beyond mere awareness to achieve tangible progress. It encompasses a multi-faceted approach, from the adoption of energy-efficient coding practices to the integration of renewable energy sources in data centres. The aim is clear: to harmonise the digital world with the imperatives of sustainability.

In this collaborative effort, each click, each interaction, and every line of code written is a conscious step toward a more sustainable digital future.

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Editor’s note:

This article is courtesy of Tomas McKannie, Editor in Chief at Find Digital Agency

Note that some changes have been made to reflect Spacewell Energy’s style