Time to face facts: the term "energy efficiency" simply isn't sexy.
Energy manager readers of this blog know it better than anyone else: uttering this bland phrase generates skeptical squints, a few eyerolls, or at best, a half-hearted shrug among colleagues and customers alike.
So why is energy efficiency met with such indifference? And what can be done about it, if anything?
Good news: there's a groundbreaking initiative out there that's changing the way businesses are talking about energy management, and you can become a part of it! Read on to discover more...